5 Social Media Mistakes Every Brand Must Avoid

Brands and Social Media has been quite an interesting affair over the years. We have seen brand blunders, heart-touching campaigns and everything in between. But in this article, we’ll talk exclusively about blunders. Yes! The Blunders that your brand should avoid at all costs to make sure your Social Media presence benefits your brand.  Not […]

5 Effective Ways Brands can Leverage Social Media

5 Effective Ways Brands can Leverage Social Media- Ark Saivi

Brands and Social Media has been a story with lots of ups and downs. Some hate to see brands virtue signalling on various platforms while others expect brands to stand behind hashtags that align with their purpose.  But there’s one thing we can all agree upon. If you’re an ambitious business owner in today’s competitive […]

Social Media Marketing Strategies for Holi to Tap into the Festive Spirit

Social Media Marketing Strategy

The boost in shopping around a festival is not a new phenomenon. People across the world have always waited for these festive occasions to go on a shopping spree.  But there has been a vital transformation in consumer behaviour around festivals in recent years. People have moved from shopping at brick and mortar stores or […]