The boost in shopping around a festival is not a new phenomenon. People across the world have always waited for these festive occasions to go on a shopping spree.
But there has been a vital transformation in consumer behaviour around festivals in recent years. People have moved from shopping at brick and mortar stores or malls to ecommerce stores.
According to a 2020 survey by LocalCircles for that year’s festive season, 51 percent of those doing festive shopping preferred ecommerce stores. As a result, potential buyers are on the web, looking for stuff to buy.
This is why it becomes important for brands to amp up their social media game around festivals like Holi. The festival of colours is just around the corner and we bring you Holi marketing strategies to tap into the festive spirit.
Market with a Message
Holi is all about spreading smiles and happiness. People come together, forgetting their differences, to celebrate and make memories. This is where brands can use social media to advertise with a message and make an impact. Here’s how Facebook did it with their #MoreTogether campaign.
An impactful video ad or an Instagram carousel telling a story can be just what your brand needs to engage a wide range of audience.
Furthermore, brands can also connect the festival of Holi with their brand and come up with taglines. The #BuraNaManoDiscountHai by Brand Factory is a great example.
Offer Pre-Festival Discounts
Buyers expect discounts around festivals. This is something your brand just can’t ignore. Make sure to do something other than just engaging your audience. Once you have got your target audience’s eyeballs, give them the opportunity to make a purchase decision.
As Holi arrives, you will see massive discount offers everywhere. So, here’s the catch; Every brand will come out with their own set of holi-based discounts. Naturally, your brand needs to find a way to make your offers timely and engaging.
And it goes on without saying that your offers won’t be a hit if they don’t reach your targeted audience. Read on to know what you can do to make sure it doesn’t happen.
Leverage your Social Media Presence
Now, coming up with engaging campaigns around Holi is not enough. You need to make sure it reaches the right people.
That’s where social media can be of great help. People tend to be more active on social media around festivals.Be it a massive discount or unique video ad, social media is where you will find the eyes to promote them.
Apart from that, you can also post content on social media that relates to the festival, and subtly, to your brand as well.
Other engagement ideas such as asking people to post their Holi Face selfies can drive massive engagement to your brand’s Instagram Business Profile.
In a nutshell, your brand needs to be there on social media during Holi. Who knows, this Holi might be the occasion when your campaign wins people’s hearts.
Add Colour to Your Marketing Efforts
When you combine meaningful campaigns with great offers and market them effectively on social media, you’re sure to get eyeballs to your page around Holi.
But there’s one thing your brand can’t be around the festival of colours: Boring. Make sure your social media campaign is interesting enough for audiences to stop scrolling and take a look.
If you’re looking for a social media marketing agency for your brand, feel free to reach out to us.